title. Office Depot NASCAR title sponsorship
date. 2012
Before NASCAR champion driver Tony Stewart became a polarizing public figure, we partnered with him to support his racing team ownership. As a driver and team businessman, it was a great fit for Office Depot which we played off continually in our creative concepts. I served as creative support for all aspects of the sponsorship including on-site hospitality at track and retail as well as car paint scheme design, print collateral and promotional programming.
Visualizing data is essential to navigating in the digital world and making sense of all it's endless stream of information. I developed a new look for IEG | ESP that organically evolved to keep it fresh. The visual style was developed in tandem with the IEG|ESP Sponsorship Report where many of the charts and graphs first appear before being showcased in the category infographic.
