title. Office Depot NASCAR title sponsorship
date. 2012
Before NASCAR champion driver Tony Stewart became a polarizing public figure, we partnered with him to support his racing team ownership. As a driver and team businessman, it was a great fit for Office Depot which we played off continually in our creative concepts. I served as creative support for all aspects of the sponsorship including on-site hospitality at track and retail as well as car paint scheme design, print collateral and promotional programming.
As title sponsor for NASCAR champion driver Tony Stewart, Office Depot's sponsorship of his racing team ownership made sense. As a driver and team businessman, it was a great fit for Office Depot which we played off continually in our creative concepts. I served as creative support for all aspects of the sponsorship including on-site hospitality at track and retail as well as car paint scheme design, print collateral and promotional programming. The relationship also brought assignments from secondary sponsor, Mobile One.