title. Office Depot NASCAR title sponsorship
date. 2012
Before NASCAR champion driver Tony Stewart became a polarizing public figure, we partnered with him to support his racing team ownership. As a driver and team businessman, it was a great fit for Office Depot which we played off continually in our creative concepts. I served as creative support for all aspects of the sponsorship including on-site hospitality at track and retail as well as car paint scheme design, print collateral and promotional programming.
The sendri app is a timely project as the app is designed to allow users to send friends or family members a drink or food at favorite bar or restaurant when you can't be there yourself. The developers tasked me with creating a brand look that speaks to their direction of "zen joy" as a way to express the peace and appreciation we all have for one another.
