title. Office Depot NASCAR title sponsorship
date. 2012
Before NASCAR champion driver Tony Stewart became a polarizing public figure, we partnered with him to support his racing team ownership. As a driver and team businessman, it was a great fit for Office Depot which we played off continually in our creative concepts. I served as creative support for all aspects of the sponsorship including on-site hospitality at track and retail as well as car paint scheme design, print collateral and promotional programming.
When I arrived, the weekly IEG sponsorship webinar series was in need of an upgrade. A look that did a better job of engaging subscribers and giving them something more while appealing to potential new users sounded like the answer. Another was required in a new brand switch to ESP, along with our promotion webinar title banners that alerted our subscribers to upcoming topics to be covered.